The rise of local and niche job boards over the past 5 years is no accident. They tend to cost much less than the big national sites while providing a more targeting recruitment experience. In short, they work. It's all all about their local focus and quality results they deliver. There are niche job boards for nearly every industry and locale. The local sites of our network have one goal in mind: connect local job seekers with local employers. Go niche to get talent!
Here are some reasons why niche job boards are popular:
Forrester Research: “Local Sites Matter. Geography is more important to job seekers than industry focused sites. Monster.com is the most popular career site, but local sites place second and fourth in usage.”
Weddles.com: “These (local) Web-sites offer focused recruiting opportunities within specific geographic areas. Some concentrate on unique metropolitan districts while others have a broader, regional span. In either case, they enable you to reach large concentrations of prospective candidates for positions where relocation support is not available or a local background is important to successful job performance.”
CollegeRecruiter.com: "There are several benefits to using niche/local job boards. First, little to no advertising money is wasted targeting unqualified candidates. Because the high profile, general boards target all candidates, the result is that the vast majority of the candidates using those boards will not be interested in the position posted by the employer because it falls outside of their career path, geographic preference or skill level."
Check out this recent article from US News & World Report: When Using Job Boards, It Pays to Go Niche - Why industry-specific sites are more useful than larger job boards.